Landing pages can be described as one-page websites that push the visitor toward a single action. This focus on a single purpose is the primary feature that makes landing pages different from other websites.
Their primary goal is to generate leads which are often linked with email and social media campaigns and to convert those leads into buyers and subscribers. The process of converting visitors into leads and buyers is usually accomplished by call-to-action buttons and lead generation forms.
"A landing page is any web page on which an Internet visitor first arrives on their way to an important action that you want them to take on your site"
A landing page is an important part of the design development process and aims to entice visitors and drive them further down the conversion .
If you want to capture more targeted leads, then your landing page web design has to convey your message well.